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It’s not my thing, but I thought it was a cool place, to realize that there’s a whole ’nother world. I was like, “This is $80,000-oh my, God.” The lady was schooling me, telling me that people really buy this expensive stuff-what’s in, what’s popular, what’s not.

A$AP Rocky is my friend and I heard him say Raf Simons before, but I never knew what it was. I went to this store called Opening Ceremony two weeks ago, and there was so much stuff that I heard about but never seen, like Raf Simons. I like Chanel, the stuff they do for girls, and Prada has really cool ads. Polo is cool, they come up with really cool items sometimes. The message is really cool-it’s a bunch of skateboarders, but he wants kids to know it’s cool to be smart and be on their shit. There’s my boy Mikey at Illegal Civilization. He didn’t know who I was, but he’s really awesome. I met him once and I fanned out and I took a photo with him. Tyler the creator golf sketch Photo: Courtesy of Tyler, The CreatorĪre there any other brands you check for? I don’t know many designers, but one guy who’s stood out for me since I was younger is Jeremy Scott. Is there anybody you wanted to dress like when you were younger? R. I’ve been looking at purses, my mom’s purses, or whatever, since I was a kid. I thought, What kind of purses do I like? Oh, I like clutches? So I drew it up. A lot of girls I know, they always have Chanel bags and all this type of stuff, so I want them to walk their little red carpet things with one of my bags. The purse-I just always wanted to make a purse. It’s stupid we live in this society in which guys aren’t able to wear the cool colors and patterns-we’re just supposed to wear black. Sometimes girl clothes are cooler than guy clothes they use cooler colors and patterns. Is that important? I’ve always wanted to make girls’ stuff. You’re making girls’ clothing specifically now, but a lot of it even feels like either a boy or a girl could wear it. It feels right to him and that’s all that matters.

I think that’s why Kanye looks normal in his Yeezy stuff. He’s worn some crazy left-of-field stuff, but it looks really cool on him. If anyone can convince you of the merits of combining highlighter orange with highlighter pink, it is surely he.ĭo you think everyone can pull off some of the crazier looks and colors in your line? I think anyone can pull off anything if they really believe it.

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Golf Wang, a full collection started by Tyler around 2011, grew naturally from the Odd Future movement, and it always looks right because it always looks like Tyler, filled with too-big tees, stripes over everything, and bold colors shown off in playfully strange lookbooks. Together they pioneered a youthful mix of skate and rap styles, colorful Supreme hats, and mischievous grins that is now copied by kids the world over. Since he and his outsider crew, Odd Future-which has included Frank Ocean and Earl Sweatshirt-rose to prominence in 2010, they have been as known for their look as their progressive sound. You cannot be a hip-hop mogul in 2015 unless you are in the schmatta business- Nicki Minaj sells slinky minidresses at Kmart, Drake designs minimal white sweats for OVO, and, of course, there is the blessed Yeezy holy grail-and yet Tyler, The Creator is a different kind of rap superstar with a different kind of brand.